DESIGN THINKING: HATE OR LOVE IT?


design thinking for business

MATCHES AND MISMATCHES WITH ALTERNATIVE INNOVATION FRAMEWORKS

Con un accattivante titolo e un interessante programma si annuncia il convegno di presentazione della ricerca dell’Osservatorio Design Thinking for Business della School of Management del Politecnico di Milano, che si terrà online venerdì 16 aprile 2021, ore 15.00 – 17.45. Tema le recenti trasformazioni del Design Thinking per affrontare le sfide del New Normal attraverso le visioni proposte da Jeanne Liedtka (United Technologies Professor of Business Administration at the Darden Graduate School of Business, University of Virginia) e Carlo Ratti (Director of MIT Senseable City Lab and Founding Partner at Carlo Ratti Associati).

Il talk è curato da Roberto Verganti (Professor of Leadership and Innovation at Stockholm School of Economics and Politecnico di Milano).

Nel corso del convegno fruibile in streaming gratuitamente sarà presentata l’ultima ricerca dell’Osservatorio e illustrati i risultati organizzati secondo le tre seguenti prospettive:

  1. Sinergie del Design Thinking con approcci alternativi all’innovazione come Agile, Lean Startup e Open Innovation. La prima linea di ricerca approfondisce le complementarità tra Design Thinking ed altri approcci all’innovazione investigando le competenze e le pratiche che contraddistinguono ciascuno di esse;
  2. Diffusione del Design Thinking in domini di applicazione emergenti. La seconda linea di ricerca investiga gli ambiti nei quali il Design Thinking sta riscontrando adizione crescente: dall’innovazione digitale alla trasformazione organizzativa;
  3. Ruolo delle tecnologie digitali nei progetti di innovazione basati sul Design Thinking. La terza linea di ricerca analizza il ruolo delle tecnologie digitali come Big Data, Internet of Things, Augmented and Virtual Reality, ma soprattutto Artificial Intelligence nel potenziare i progetti di innovazione basati sul Design Thinking.

I temi della ricerca saranno discussi e approfonditi attraverso il contributo di Design Thinker italiani.

PROGRAMMA

15:00

Welcome and Introduction

Claudio Dell’Era
Research Direction, Design Thinking for Business Observatory

15:05

A Double Perspective on the Contemporary Challenges faced by Design Thinking

  • Jeanne Liedtka
    United Technologies Professor of Business Administration at the Darden Graduate School of Business, University of Virginia
  • Carlo Ratti
    Director of MIT Senseable City Lab and Founding Partner at Carlo Ratti Associati

Moderation by
Francesco Zurlo
Scientific Committee, Design Thinking for Business Observatory

15:35

Imaging the Future through Design Thinking

  • Alessandro Confalonieri
    Head of Service Design, DOING part of Capgemini
  • Piero Pascucci
    Service Designer, ENEL
  • Antonio Grillo
    Service & UX Design Director, Tangity part of NTT DATA
  • Gabriele Elia
    Head of Open Innovation & Research, TIM
  • Petra Seppi
    Head of Unit Innovation Management, NOI Techpark

Moderation by
Cabirio Cautela
Research Direction, Design Thinking for Business Observatory

16:05

The interplay between Design Thinking and alternative Innovation Frameworks

  • Claudio Dell’Era
    Research Direction, Design Thinking for Business Observatory
  • Stefano Magistretti
    Research Platform Development, Design Thinking for Business Observatory

16:25

Nurturing the Transformation through Design Thinking

  • Mattia Mori
    Service Design Lead, Assist Digital
  • Alessandro Piana Bianco
    Strategic and Experience Design Director, Deloitte Digital
  • Alessandra Fidanzi
    Head Digital Factory & Center of Excellence
  • Giorgio Cordiner
    Executive Director – Client Partner, Reply
  • Monica Gabrielli
    Head of Digital Experience, Sogei

Moderation by
Luca Gastaldi
Research Direction, Design Thinking for Business Observatory

16:55

Bringing design into a new era. Reframing a paradigm

Roberto Verganti
Professor of Leadership and Innovation at Stockholm School of Economics and Politecnico di Milano

17:15

Ask Me Anything session

  • Jeanne Liedtka
    United Technologies Professor of Business Administration at the Darden Graduate School of Business, University of Virginia
  • Carlo Ratti
    Director of MIT Senseable City Lab and Founding Partner at Carlo Ratti Associati
  • Roberto Verganti
    Professor of Leadership and Innovation at Stockholm School of Economics and Politecnico di Milano

Moderation by
Francesco Zurlo
Scientific Committee, Design Thinking for Business Observatory

17:35

Closing and next steps

Stefano Magistretti
Research Platform Development, Design Thinking for Business Observatory

17:45

End of the event

Per ulteriori informazioni e per iscriversi al convegno: https://bit.ly/3wFYebN.